“Made In Lux” is a clothing brand celebrating the great little country of Luxembourg. All the products will revolve around this theme in a subtle and elegant way. Take a look at the current polo range for example: the designers made the elegant geographic shape of the country the logo.
This subtle way of incorporating Luxembourgish identity into clothing will become representative of the brand. “Made In Lux” is made for anyone who is proud of being Luxembourgish or living in Luxembourg, and any visitors wanting to bring home a memory of Luxembourg. Pending success, also clothes for children could be offered in the future.